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| | How to Get More App Downloads: Five Free Ways (23rd Jun 21 at 2:17am UTC) | | How to Get More App Downloads: Five Free Ways
If you’re reading this post, it probably means that you are about to launch a new mobile app. Maybe it’s your first one? It could also mean that you have an awesome app idea and you’re wondering how much work you will need to put in, in order to succeed. But either way, we bet you’ll be looking to find out how to get more app downloads – for free! To get more news about App Store Optimization, you can visit aso700.com official website.
1. Improve Your App Store Optimization (ASO)
First and foremost, we could not start this list without mentioning App Store Optimization (ASO) and its benefits. ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices.
Ultimately, the point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of downloads will increase naturally. But what actually determines if your ASO is up to scratch? There are a number of factors that impact ASO, and each one relates to how visible your app is in the store. This means you’ll find the following factors will all have an impact:
2. Start Building Your Online Presence
Want more app downloads? Start by increasing your brand awareness. Push your app everywhere you can on the web and you’ll soon find out the secrets of how to get more app downloads.
First, create a unique website or a landing page for your app. Don’t worry; there’s no need to master web development. You can use free software like WordPress, which makes it very easy to create your own website. Ideally, you’d only have to pay for a brandable domain name and a hosting space (about $10).
Building a website or a landing page will help you share useful content about your app. Having a central point where visitors can learn more about your app is essential.
Make sure that your design is creative and personal; you want it to show off your app’s identity. Use your app’s color palette and specific fonts to create an immediately recognisable brand identity. If you don’t have one already, it’s time to define your brand’s visual look.
3. Make Your App Free at Launch
Wondering how to get more app downloads? Why not make your app free at launch? This might sound like a simple suggestion, but it will drastically increase your chances of getting more downloads by boosting your visibility from day one.
If it was already live in the store as a paid-for app, make it free as a special promotion for a set period of time. This will inevitably stir curiosity and drive more downloads.
If your app is free but offers in-app purchases, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Engagement rates will increase and the App Store/Play Store will reward you by boosting your app rankings.
4. Ask Your Users to Rate & Review your App
Another great way of getting more app downloads is by securing plenty of glowing reviews. This is effective in a number of ways. Not only will the algorithms reward you with better rankings, but users will be more tempted to download your app if it has a good reputation.
App users rely on other app users’ opinions before downloading an app. If you have bad reviews or a low number of reviews and ratings, you can be sure that your conversion rate will be very low.
Plus, both the App Store and the Play Store algorithms take reviews and ratings into account in order to rank apps. In the case of multiple negative ratings, an app can be strongly penalized in terms of rankings. By contrast, if the app shows a lot of positive reviews and ratings, it will be favored and pushed straight to the top of the search results.
5. Put Your App in the Spotlight!
Last but not least, it is essential to try getting other people to mention or talk about your app. This will reinforce your brand awareness and reputation, which will inevitably bring you more downloads.
Going to the media is a great technique to drive attention. The first thing you should do is to build a complete press kit including some visual and written materials (download URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your assets as attractive and engaging as possible.
The next step will be to send a great press release to all tech journalists and influencers that you can find. Try reaching out by email. Don’t forget about your subject line: make it unique!
The point is to convince them to talk about your app. If your app is not live yet, give them access to your beta version. Describe and explain why your app is one of a kind and why they should cover it over an article. Make sure to show off your best features and functionalities and before long you’ll be getting more app downloads. | |
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