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| upamfva
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| | Why Your Website Needs to Be Google Mobile-Friendl (30th Jun 21 at 2:52am UTC) | | Why Your Website Needs to Be Google Mobile-Friendly
Digital marketing has become a major consideration for all businesses, small and large. Few aspects of digital marketing are as important as driving traffic to your website and landing pages, and few elements of capturing new clicks are as important as ranking well on Google and other major search engines. By optimizing websites and content, businesses can improve their search engine result page (SERP) ranking. This is known as an organic search strategy, and it can be particularly effective.To get more news about App Store Optimization, you can visit aso700.com official website.
As internet traffic increasingly comes from mobile devices, Google has shifted its focus to mobile-friendly website optimization. Failing to establish a mobile-friendly website means all your other organic search efforts could be in vain.
A well-optimized desktop site and troves of content mean little without mobile optimization. What makes a mobile-friendly website so important, and how can you improve your ranking? Read on to find out. Since July 2018, Google has prioritized mobile page load speed as a key metric when determining a website's search result ranking. If your mobile website is slow or unresponsive, it comes with a hefty penalty to your overall ranking across all devices.
Google is responsible for about 94% of total organic search traffic worldwide, meaning you can't afford to ignore its shift toward mobile-friendly optimization. Therefore, investing in website optimization must include mobile optimization. [Read related story: Google for Business: A Small Business Guide]
"Businesses with slow mobile sites may see a decrease in mobile organic rankings on Google," said Tony Palazzo, vice president of operations and marketing of Logical Position. "Speed has always been a factor of ranking, but previously, it was based on the desktop version of your site; now, it's going to be looking at your mobile site load speed."
How can you tell if your website is mobile-friendly or not?
Google has made the process of checking how well your website loads on mobile devices easy with a tool on the Google Search Console. Simply plug in your website's URL – Google will tell you whether or not it is considered mobile-friendly under its current algorithm. Alternatively, you can plug in the code for your website to test whether a newly developed website is mobile-friendly before it goes live.
"While Google says slower sites that still have great content may still rank highly, it's a clear push for companies and developers to emphasize performance and the user experience on mobile platforms," said Sean Brady, president of Americas at Emarsys. "Companies must select the right technology and employ the right strategies to deliver both relevant personalized content and mobile performance."
Mobile optimization is not just for ranking better on SERPs, it also is integral to capturing traffic. More users than ever are accessing websites through mobile devices. In fact, more than half of all global web traffic comes from mobile devices, a share that is growing year over year. Just like on desktop websites, mobile users who encounter slow and cumbersome websites are likely to navigate away and never return.
Beyond that, your mobile website must also be easy to navigate. If you've ever encountered a website that clearly hasn't been designed with mobile devices in mind, you know how frustrating the experience can be. Designing a layout specifically for mobile (think lots of vertical scrolling and easy-to-push buttons) will ensure that when users land on your page, they stay on your page. A lot of horizontal scrolling, small check boxes and dropdown menus are likely to frustrate a mobile user.
To get the best results from mobile, Palazzo advises small businesses to leverage browser caching, minify JavaScript and CSS, compress images to decrease file size, utilize Google's AMP pages, and make sure all extensions are in place.
When the mobile version of your website is complete, it should fit perfectly on any mobile device screen size, whether it's a mobile phone or tablet. The design of the site should suit the user's typical activity on that device as well, which usually requires employing a separate design than your desktop version. | |
| thefilehippo
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